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Probably the most impactful advertising shows goods and services that people are already enthusiastic about. Our search engine marketing (SEM) promotions influence contextual concentrating on, attention focusing on and primary positions to create highly quantifiable results and maximise consumer returns.

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With the business mission of being “Forever Faster”, PUMA aims to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, jogging shoes for women and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.

PUMA’s Story

In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. The brand had gained notoriety since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games. More athletes wore PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.

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PUMA Sports: Functionality & Leisure

Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.

PUMA’s Business Philosophy

At PUMA, sustainability is a core value of the business. PUMA strives to manage their environmental impact through the 10FOR25 sustainability strategy for a better world by working on ten key areas, from climate and biodiversity to human rights, to reach common goals of making better products with the less environmental impact on nature.

Better Innovations with PUMA

PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to PUMA’s self-lacing Fit Intelligence Training Shoe.

PUMA Supports Gender Equality

Living without prejudice should not be open to debate. PUMA works with nonprofit organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA jogging shoes for women do not tolerate racism, bigotry, or police brutality.

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More than just being quick, PUMA aims to achieve one thing: to be the Fastest Sports Brand in the World. As a world-renowned sports brand, PUMA has been creating, developing and designing quality sports apparel and footwear for all kinds of sports, from football, and esports jerseys to motorsport and golf, for over seven decades.

From Humble Beginnings to International Breakthrough

In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. The brand had gained notoriety since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games. More athletes wore PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.

PUMA MY

Level Up On The Playing Field

PUMA apparel is designed for both functionality and leisure — it is suitable for all sports, from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.

PUMA’s Business Philosophy

PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.

Innovating with PUMA

PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to PUMA’s self-lacing Fit Intelligence Training Shoe.

Turning Intent Into Action

Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established the #REFORM esports jersey to honour the 50th anniversary of Tommie Smith’s Silent Gesture to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.