One of the top sports brands in the world, PUMA is known for designing products such as caps for world-class athletes and sports teams, whether they compete in basketball, football, golf, jogging and training, or racing. Herzogenaurach, Germany, is home to PUMA’s headquarters, and more than 14,000 people work there from more than 120 different nations.
From Humble Beginnings to International Breakthrough
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world class athletes are seen wearing Dassler shoes, creating an international breakthrough.
Level Up On The Playing Field
PUMA apparel are designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisure wear and go about your day in comfortable sports apparel, because sport is lifestyle. Discover a variety of sports wear for all ages at PUMA.
PUMA’s Sustainability Efforts
Sustainability is a fundamental business value for PUMA. Through the 10FOR25 sustainability strategy for a better world, PUMA works to manage its environmental impact by focusing on 10 key areas, from climate change and biodiversity to human rights, in an effort to achieve shared objectives of producing better products with fewer negative environmental effects.
Forever Faster, Always First
PUMA understands the importance of creation to level up on sport performance and to keep moving forward, grounded by science. At PUMA Innovation there are five ethos that drive innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centered focus in their designs.
PUMA Supports Gender Equality
Over the years, PUMA has collaborated with athletes and ambassadors who have spoken out in favour of equality for all. By encouraging activities that result in real change such as learning about the problems, and contributing to and supporting groups and initiatives, PUMA leverages their platform to assist in bringing about change.