PUMA: World-Leading Sports Brand

Posted on June 14, 2022Comments Off on PUMA: World-Leading Sports Brand

More than just being quick, PUMA aims to achieve one thing: to be the Fastest Sports Brand in the World. As a world-renowned sports brand, PUMA has been creating, developing and designing quality sports apparel and footwear for all kinds of sports, from football, and esports jerseys to motorsport and golf, for over seven decades.

From Humble Beginnings to International Breakthrough

In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. The brand had gained notoriety since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games. More athletes wore PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.

PUMA MY

Level Up On The Playing Field

PUMA apparel is designed for both functionality and leisure — it is suitable for all sports, from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.

PUMA’s Business Philosophy

PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.

Innovating with PUMA

PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to PUMA’s self-lacing Fit Intelligence Training Shoe.

Turning Intent Into Action

Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established the #REFORM esports jersey to honour the 50th anniversary of Tommie Smith’s Silent Gesture to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.

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